Case Study: Building an Online Brand and Web Presence from the Ground-Up
Stratatomic Creates Explore™ Network of Websites to Showcase Proof-of-Concept Web Development, SEO and Brand-Building Expertise.
Something From Nothing
What began as an idea while browsing the internet in preparation for a family vacation one summer back in 2005 has since grown into the leading St. Simons and Golden Isles destination travel website in the world today, as well as sparked a comprehensive network of successful travel-related websites that are part of Stratatomic's very own Explore™ web franchise.
Attract + Inform
ExploreStSimonsIsland.com has grown to receive worldwide attention from prominent media sources and has previously been featured on the
Google Blog,
USAToday.com,
TripAdvisor.com,
Fodors.com,
TheGuardian.com,
ForbesTravelGuide.com,
DuPontRegistry.com,
Bloomberg.com,
LonelyPlanet.com,
Cosmopolitan.com,
Upstate Parent Magazine and
GeorgiaMagazine.com to name but a few.
The Power of Search
Stratatomic was among the first proprietors to incorporate
Google AdSense™ technology, the backbone of Google's extensive income and a significant part of the Explore™ network's success. Stratatomic has proven, hands-on experience utilizing effective
web design and ongoing development,
Search Engine Optimization (SEO) techniques and a suite of Google tools to build and grow an online brand from the ground-up. Utilizing Google's AdSense™ advertising program and more recently the Yahoo! Bing ad network, Google WebTools™ and
Google Analytics,™ Stratatomic has created a successful
advertising network that
consistently produces a six-figure revenue stream.
Today,
ExploreStSimonsIsland.com receives
MILLIONS of pageviews annually and leads in hundreds of Google, Yahoo! and Bing search engine results and has undergone a number of recent enhancements in an effort to grow and continue its leadership position for everything pertaining to the beautiful St. Simons Island and Golden Isles communities.
Grow + Prosper
The website includes a number of features such as integrated
online Golf Tee Time Reservations at local golf courses through a partnership with NBC Universal's
Golf Channel, online hotel reservations through our affiliate
Booking.com, enhanced social media integration, Facebook social commentary, live webcams from the
St. Simons Pier and
Neptune Park, interactive Google Maps to local attractions, a live photo stream from Flickr, live local weather and tidal information, and our exclusive Vacation Club™ offering travel discounts and special offers to our members. A new responsive, HTML5 website debuted in January 2016.
Stratatomic's Explore™ franchise of online travel guides has grown to include
ExploreStSimonsIsland.com,
ExploreHiltonHead.com,
ExploreJekyllIsland.com,
ExploreTybee.com,
ExploreAmelia.com,
IsleofPalmsExplorer.com and others currently under development.
The Proof is in the Pudding
"Following the initial success of our first Explore™ website - ExploreHiltonHead.com, we quickly realized that we were on to something," explained Ryan Owens, president of Stratatomic LLC. "The website did extremely well in Google and other leading search engines, and significant traffic and advertising interest soon followed. The next website to follow was ExploreStSimonsIsland.com, which has more than
quadrupled the success we received from ExploreHiltonHead.com. The recent website overhaul incorporates a number of worthy improvements and will help take us to the next level in terms of engaging the community and offering real value to our visitors as well as advertisers."
The Explore™ websites take advantage of Stratatomic's knowledge and expertise with
Search Engine Optimization techniques and strategies, and have become a dynamic test bed of
SEO development and best practices. The proof is in the pudding and the consistent results among the tops of Google, Yahoo!, Bing, and other leading search engines.
ExploreStSimonsIsland.com is
ranked #1 in more than 100 related Google, Yahoo! and Bing search categories and typically serves hundreds of thousands of pageviews per month. "We basically took the knowledge we gained from our experience in this field that had worked so well for our clients, and we put it to work for ourselves. These sites have made real money from day one."
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