Case Study: Building an Online Brand and Web Presence from the Ground-Up

ExploreStSimonsIsland.com - The Official Website of St. Simons IslandExploreStSimonsIsland.com
Stratatomic Creates Explore™ Network of Websites to Showcase Proof-of-Concept Web Development, SEO and Brand-Building Expertise.

Something From Nothing
What began as an idea while browsing the Internet in preparation for a family vacation one summer back in 2005 has since grown into the leading St. Simons and Golden Isles destination travel website in the world today, as well as sparked a comprehensive network of successful travel-related websites that are part of Stratatomic's very own Explore™ web franchise.

Attract + Inform
ExploreStSimonsIsland.com has grown to receive worldwide attention from prominent media sources and has previously been featured on the Google Blog, USAToday.com, TripAdvisor.com, Fodors.com, TheGuardian.com, ForbesTravelGuide.com, DuPontRegistry.com, Bloomberg.com, LonelyPlanet.com, Cosmopolitan.com, Upstate Parent Magazine and GeorgiaMagazine.com to name but a few.

GoogleThe Power of Search
Stratatomic was among the first proprietors to incorporate Google AdSense™ technology, the backbone of Google's extensive income and a significant part of the Explore™ network's success. Stratatomic has proven, hands-on experience utilizing effective web design and ongoing development, Search Engine Optimization (SEO) techniques and a suite of Google tools to build and grow an online brand from the ground-up. Utilizing Google's AdSense™ advertising program and more recently the Yahoo! Bing ad network, Google WebTools™ and Google Analytics,™ Stratatomic has created a successful Yahoo! Bingadvertising network that consistently produces a six-figure revenue stream.

Today, ExploreStSimonsIsland.com receives MILLIONS of pageviews annually and leads in hundreds of Google, Yahoo! and Bing search engine results and has undergone a number of recent enhancements in an effort to grow and continue its leadership position for everything pertaining to the beautiful St. Simons Island and Golden Isles communities.

Golf ChannelGrow + Prosper
The website includes a number of features such as integrated online Golf Tee Time Reservations at local golf courses through a partnership with the Golf Channel, online hotel reservations through our affiliate Booking.com, enhanced social media integration, Facebook social commentary, live webcams from the St. Simons Pier and Neptune Park, interactive Google Maps to local attractions, a live photo stream from Flickr, live local weather and tidal information, and our exclusive Vacation Club™ offering travel discounts and special offers to our members. A new responsive, HTML5 website debuted in January 2016.

Stratatomic's Explore™ franchise of online travel guides has grown to include ExploreStSimonsIsland.com, ExploreHiltonHead.com, ExploreJekyllIsland.com, ExploreTybee.com, ExploreAmelia.com, IsleofPalmsExplorer.com, MyrtleBeachExplorer.com, ExploreOrlandoFlorida.com, and others currently under development.

The Proof is in the Pudding
"Following the initial success of our first Explore™ website - ExploreHiltonHead.com, we quickly realized that we were on to something," explained Ryan Owens, president of Stratatomic LLC. "The website did extremely well in Google and other leading search engines, and significant traffic and advertising interest soon followed. The next website to follow was ExploreStSimonsIsland.com, which has more than quadrupled the success we received from ExploreHiltonHead.com. The recent website overhaul incorporates a number of worthy improvements and will help take us to the next level in terms of engaging the community and offering real value to our visitors as well as advertisers."

The Explore™ websites take advantage of Stratatomic's knowledge and expertise with Search Engine Optimization techniques and strategies, and have become a dynamic test bed of SEO development and best practices. The proof is in the pudding and the consistent results among the tops of Google, Yahoo!, Bing, and other leading search engines.

ExploreStSimonsIsland.com is ranked #1 in more than 100 related Google, Yahoo! and Bing search categories and typically serves hundreds of thousands of pageviews per month. "We basically took the knowledge we gained from our experience in this field that had worked so well for our clients, and we put it to work for ourselves. These sites have made real money from day one."


Visit the Website
"Since I started here almost 11 years ago, ExploreStSimonsIsland.com has easily been our top producing directory source. We are able to measure room revenues from directory sources, as well as leads to our site with Omniture and your site has outperformed all other lead sources by a wide margin.
 
In addition to the business we receive from your site, we consider your site the best reference for activities in the St. Simons area. It is easy to navigate and the information is up-to-date.
 
I am very appreciative that we have such a great directory resource in this area."
- Bud St. Pierre
Director of Sales and Marketing
The King and Prince Beach & Golf Resort

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