Innovation Through Communication
STRATATOMIC is a design firm located in Greenville, SC, dedicated to helping people express themselves and present their ideas, products and services to a wide and diverse audience.
We develop corporate and product identities, dynamic websites, eCommerce tools, print and interactive promotional applications.
Stratatomic provides a full spectrum of services to build and support your communications strategy. Our core services include strategy, brand identity and marketing communications for both PRINT and INTERACTIVE. Our creative and technical solutions put your company at the forefront of the digital revolution with superlative design and attention to detail.
DIFFERENT x DESIGN™
Stratatomic was founded on the idea that when you take any large ad agency, and strip away the layers of administrators, support and billing clerks, you find a few bright people doing the work for the client. We are those bright people. We are Innovators. Craftsmen. Artists. We are partners, working hard to build your success while creating a quality product that we can all be proud of.
We are a combination of energetic thinkers and creative talent that produces extraordinary results. Our organizational chart is a circle, with you in the middle. Our company is focused on you and your success. We are transparent, always available, and easy to work with. Hiring Stratatomic is like staffing a Marketing Department – for less than you would spend on one marketing director's salary.
Stratatomic is Greenville's longest established and most awarded web design firm, and has been honored with various awards and accolades for outstanding web design and development, including a 2018 Interactive Media Award (Best in Class), 2017 Interactive Media Award, 2016 WebAward, 2015 Interactive Media Award, 2014 Horizon Interactive Award (responsive website design), 2014 Horizon Interactive Award (email campaign), 2012 Horizon Interactive Award, 2010 Interactive Media Award, 2008 WebAward, 2007 Interactive Media Award, 2006 Horizon Interactive Award, and 2005 WebAward.
Your Local Mom and Pop Design Shop
Ryan Owens is the founder, president and chief creative officer of Stratatomic LLC. A graduate of the University of South Carolina, Ryan serves as design strategist and technical director for all agency projects and brings more than 25 years of industry experience. Ryan received a 2017 Patron of the Arts Award for his pro bono work with Greenville's Stone Academy of Communication Arts.
In his previous life, Ryan was a former race car driver with 3 consecutive championships and more than 50 career wins. As the grandson of NASCAR Hall of Fame member Cotton Owens, Ryan learned a thing or two about not only driving, but also integrity, humility, and a dedication to his craft and a passion to always give your best in everything you do. Today, Ryan is a proud husband and father of two cantankerous kids, volunteer soccer coach, has never taken a selfie,
"Every act of creation is first of all an act of destruction"
Michelle Owens serves as vice-president, social media director and lead print designer at Stratatomic LLC. Michelle is also our Google Ads specialist and has more than 20 years of experience in the advertising and print industries and has worked with clients including American Heart Association, Goodwill Industries, Greenville Business Magazine, Southern Tide, and Southern Wesleyan University. Michelle enjoys cooking, Pinterest, Facebook, Quality Family Time and being a cheer mom.
In 2015, Michelle and Ryan teamed up to create The Chillwagon, a completely analog adventure and family business that delighted the Upstate with handcrafted, USDA Certified Organic ice cream, served from a vintage and fully-restored 1965 Divco milk truck. Everything was created from scratch, from the homemade ice cream, to the Divco restoration and conversion to a working ice cream truck, to the name, brand, trademark, social media and all facets of marketing and operations. The business quickly exploded, and in less than 3 years an out of state buyer expressed interest in acquiring the business, and the time was right for an exit strategy that acheived a >300% return on investment. More importantly, many friendships and memories were made, and we were able to bring a little happiness and joy to the community in which we live. That folks, is how you build a brand.
Build More Than a Website. Stratatomic Builds Brands.
Every point of customer contact defines your brand.
Every communications channel can be harnessed to make your brand more relevant and compelling.
A brand is much more than a logo or an advertising campaign. It is the manifestation of an organizational vision.
The brand increasingly is becoming the key source of differentiation that guides customer purchase choice. It is the focal point around which an organization defines how it will uniquely deliver value to the customer for a profit – effectively embodying the "heart and soul" of that organization. The brand's promise is delivered through its products, services, and consumer communication – the total customer relationship and experience. If the brand is well conceived and consistently delivered through all business processes and customer contacts, the organization will grow and prosper.
Branding: Why it Matters
Brands personify organizations and their products and services. That is, brands allow non-human entities to take on human qualities such as trustworthiness, authenticity, vitality and reliability.
In this way, brands enable entities to create emotional connections with customers and potential customers, resulting in more frequent usage and greater loyalty.
Brands are also the sources of promises to customers. They promise relevant differentiated benefits. Most people associate only one or two attributes with any organization, product or service. Well thought out branding increases the likelihood that the attributes chosen are relevant, believable, and compelling.
It has been repeatedly proven that strong brands deliver the following business benefits:
- Decreased price sensitivity
- Increased consumer loyalty
- (For manufacturers) increased bargaining power with retailers
- Independence from a particular product category
- Increased flexibility for future growth (through extension)
- Increased ability to hire and retain talented employees
- Increased ability to focus the organization's activities & resources
- Increased market share
- Increased stock price
- Increased shareholder value
Build Your Brand. Win the Day.
Developing a brand is a two pronged process that first requires strategic thinking to determine the meaning and value of your brand. The second step is visually communicating your new brand and applying it to all aspects of your business. This is the tangible application that creates a strong and unified front for your firm, but with it comes a long laundry list of items that will need to be updated.
To help you identify what these items are, Stratatomic has developed this helpful guide to the services we can provide your company:
- Digital Ads
- Direct Mail
- Marketing Folders
- Product Line Cards
- Sales Sheets
- Annual Reports
- Press Releases
- Technical/White Papers
- Brand Guidelines
- Employee Communications
- Name Badges/Identification Cards
- Point-of-Purchase Displays
- Product Application
- Indoor (Posters, Decals, Entry Art, etc.)
- Outdoor (Signs, Digital Display, Building Signage, etc.)
- Business Cards
- Business Forms (Invoices, Checks, etc.)
- Exhibit Design and Fabrication
- Interactive Displays
- Logo Business Apparel
- Name Badges
- Promotional Items
- Banner Advertisements/Online Marketing
- Email Campaigns
- Email Signatures
- Landing Pages
- Partner Sites/Sponsorships
- Search Advertising Campaigns
- Search Engine Optimization (SEO)
- Social Media
Extend the Power of Your Brand Across All Media.
Stratatomic truly understands the importance of an effective website and maintaining a consistent brand and identity across all mediums. Our core services include PRINT, WEB,
, so we can effectively deliver a uniform brand experience. View our brand building
and web site development case studies
and see how we transformed businesses by defining their core identity and cohesively applying that brand message throughout all media.
With each client engagement our design team creates a branded user experience that is marked by clarity and ease-of-use while conveying a client's core value proposition, whether it be a marketing message or streamlining a business process.
"Thank you for making our rebranding experience so easy. We are getting compliments on our new logo as well as our website daily. The website is easy to navigate and you took some great product photos. I have also seen an increase in our web traffic and the contact form you created gives us great information about the customer. I would highly recommend Stratatomic for website and logo design, Ryan will guide you through the process using his marketing and design skills. Great Job!"
- Carl Krauth, PROSEALS USA
"Ryan is easy to work with, always understands our requests, and completes everything in a timely manner. His marketing and design skills are phenomenal. Since you started running our site we are selling across the United States and get compliments daily on how great our site is!! Our website and SEO have never been better!"
- Amanda Hayes, Custom Dock Systems